gu energy labs hoppy trails

SOC 2019: Gu Energy Labs – New Flavor + Recovery + Trail Grant Program + Recycling

“When Dr. Vaughan created the first energy gel to help his daughter, an ultra-marathoner, reach her peak performance, the only choice at the time was an energy bar that resembled sawdust bricks more than food. These gut bombs were difficult for his daughter to process during her training and races. Unnecessary ingredients caused bloating, diverted […]

e*thirteen XCXr 1x cranks

SOC 2019: e*thirteen XCXr 1x World’s Lightest Gravel Cranks!, Chainrings & Cassettes

“Since 2001, the world’s fastest riders have been winning world championships equipped with e*thirteen’s dependable, lightweight chainguides. Through the application of uncompromising engineering discipline, e*thirteen is not only the market leader in chain retention, but a leader in high-performance drivetrain and wheels. A small, rider-owned company with laser-sharp focus on improving the rider experience, e*thirteen […]

mavic allroad pro carbon sl gravel wheels

SOC 2019: Mavic Allroad Pro Carbon SL (700c) & SL + (650b) Gravel Wheels

Unless you’ve lived a sheltered cycling life eschewing magazines, online media and riding with others, you’ll have heard of the French brand, Mavic. A former component manufacturer, their specialty these days lies in the production of pre-built wheelsets. For 2019, Mavic has developed two pairs of wheel designed specifically to combat the rigors of gravel. […]

magic cycle werks esker allroad frame and fork

SOC 2019: Magic Cycle Werks Esker Allroad Steel Gravel Frame & Fork

“For more than 150 years, bicycles have brought beauty, motion, and function to riders around the world. From their earliest conception, bicycles inspired movement. Magic Cycle Werks believes that today isn’t much different from decades past.” “Greg White, the founder and Chief Craftsman for Magic Cycle Werks, brings a rare combination of hands-on manufacturing and […]

breezer bikes adventure series doppler inversion radar 2019

SOC 2019: Breezer Bikes Adventure Series: Inversion – Doppler – Radar – and some Vintage Breezer

“When Joe Breeze hand-built the first modern mountain bike in 1977 Breezer became the world’s first mountain bike brand. As a life-long cyclist who has raced on the road and in the dirt, as well as toured all over the world, Joe has dedicated his life to making bikes for every level of rider. 40+ […]

fulcrum rapid red 5 series gravel wheels

SOC 2019: Fulcrum Wheels (subsidiary of Campagnolo) Rapid Red 5 Series Gravel Wheels & More

“Fulcrum Wheels s.r.l. designs wheels and components for racing bikes and distributes them in over 30 countries worldwide. The company headquarters are in Vicenza.” “Fulcrum Wheels s.r.l. was established in July 2004, based on the idea of three aerospace engineers who are passionate about bicycles. The strong points of this young company include the use […]

spinergy gravel wheels

SOC 2019: Spinergy GX Alloy & GXC Carbon Gravel Wheels

“In 1991, Spinergy launched into the market manufacturing the Rev X bicycle wheel, now a retired classic. Over the years, we have continued to develop high-performance bike wheels for both road and off-road purposes. Today, our patented PBO spokes are the key to why Spinergy wheels are tough as nails and ultralight.” “Every PBO spoke […]

redshift sports suspension dropper seatpost

SOC 2019: Redshift Sports Suspension Dropper Seatpost & Kitchen Sink Handlebar

“Redshift Sports was founded in 2013 by Stephen, Erik, and Scott with the goal of making components that help cyclists and triathletes ride further, faster, and more comfortably on the bikes they already own. We are a small group of mechanical engineers who happen to be avid (if somewhat average) cyclists and triathletes.” – Redshift […]