Tailfin, renowned for its relentless focus on innovation in bikepacking gear, is once again pulling back the curtain on its design process in the latest installment of their behind-the-scenes video series – Maverick by Necessity. The newest episode, “Designing the Bar Bag,” invites riders into the creative heart of one of the industry’s most forward-thinking brands.
With a mission to create “the best version of what a bar bag can be” – not just for the rider, but also for the bike itself – Tailfin’s product team approached the project with their signature ground-up design philosophy. The result? A bar bag that redefines expectations, offering a stable, damage-free interface that integrates seamlessly with the bike yet can be removed in seconds.
“The best projects are usually the ones with the most problems to solve.”
—Olivia Cowley, Head of Soft Goods at Tailfin
This latest video delves deeper into Tailfin’s unique approach to product design, showcasing the mindset and problem-solving ethos that sets the brand apart. It’s not just about creating functional gear; but the freedom to explore and develop ideas in an open, expressive environment where creativity flows.
Whether you’re a seasoned bikepacker or new to the adventure, “Designing the Bar Bag” offers an inspiring look at the Tailfin way – pushing boundaries, solving problems, and creating products that elevate the bikepacking experience.
Tailfin Designing the Bar Bag Video
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Additional Photos
Learn more at the Tailfin Cycling Website