About Route Werks "Route Werks creates gear that makes getting outside as easy as possible. We design all of our products in-house, oftentimes producing our first prototypes by hand in…
Boulder, CO-based Merlin Metalworks (“Merlin”), a USA based fabricator of premium titanium bicycles and components, announced that it has an updated Gravel Bike line. The XLG or Extralight Gravel with…
Made at 3T’s Italian carbon factory, the Extrema frame sits next to the Racemax Italia in its brand-new line-up. While the Racemax focuses on fast courses and tarmac/gravel mixed riding,…
"HUNT exists to serve riders with purpose-focused bike wheels. Our development process is driven by the needs of real-world riders, then tested and validated by our supported athletes and teams."…
Who is Outbound Lighting? "We are a team of engineering professionals, bringing our many years of experience in the automotive and LED lighting industries to the bike world. After being…
"A NEW WAY TO GO ARGONAUT: OPTIMIZED RIDE TUNE + PROVEN GEOMETRY + THE PERFECT BUILD = SUPERNAUT. HANDMADE IN BEND, OR USA, THE SUPERNAUT FAMILY REPRESENTS THE PINNACLE OF…
"The new range brings in a fresh clean Bombtrack design that is both bold, easy to read and uniform across the whole range. The crisp decal works subtly with our…
"Shimano's new ULTEGRA ST-R8170 brake levers bring enhanced modulation and control to every ride by employing Shimano's proven SERVO WAVE technology. The all-new Di2 platform, used on both DURA-ACE and…
"We believe in a first-principles approach to innovation that challenges limiting assumptions while heeding the wisdom of the adage “if it ain’t broke, don’t fix it”. It is in this…
"Bookman creates inspiring visibility products with an aesthetic edge for cyclists, runners and pedestrians that need to see and be seen. With heavy focus on the details, quality and safety,…
"Berd spokes are made from an advanced polymer called Ultra High Molecular Weight Polyethylene (UHMWPE). UHMWPE has 12 times the strength-to-weight ratio of steel and floats on water. Berd spokes…
"Thanks to its lightning-fast, accurate, and reliable shifting performance, Di2 puts riders in complete control and ensures a seamless interface between the cyclist and bike like never before. Creating and…