"Shimano's new ULTEGRA ST-R8170 brake levers bring enhanced modulation and control to every ride by employing Shimano's proven SERVO WAVE technology. The all-new Di2 platform, used on both DURA-ACE and…

"We believe in a first-principles approach to innovation that challenges limiting assumptions while heeding the wisdom of the adage “if it ain’t broke, don’t fix it”. It is in this…

"Bookman creates inspiring visibility products with an aesthetic edge for cyclists, runners and pedestrians that need to see and be seen. With heavy focus on the details, quality and safety,…

"Berd spokes are made from an advanced polymer called Ultra High Molecular Weight Polyethylene (UHMWPE). UHMWPE has 12 times the strength-to-weight ratio of steel and floats on water. Berd spokes…

"Thanks to its lightning-fast, accurate, and reliable shifting performance, Di2 puts riders in complete control and ensures a seamless interface between the cyclist and bike like never before. Creating and…

Who is altangle? "As a collegiate cyclist, half decent mechanic, and all-around bicycle enthusiast, Squires Smith began imagining and sketching a maintenance device that he and his teammates needed, but…

"Those local to the Front Range of Colorado may be familiar with the name “Sanitas”. It is a local hotspot of the athletes located in Boulder, Colorado. This mountain has…