Shimano recently introduced the world's first gravel specific groupset, GRX. "New for the 2020 model year, the SHIMANO GRX 800 series offers 1x11 and 2x11 drivetrains - with mechanical and…

"Rotor was founded in 1994 by two friends and cycling enthusiasts, who believed they could eliminate dead spots in the pedal stroke. Pablo Carrasco, an aeronautical engineer, and Ignacio Estellés,…

"Our company began with one cyclocross tire. Years later, when we set out to make gravel tires we stuck to this philosophy: cyclocross tires are for cyclocross racing and gravel…

"When Dr. Vaughan created the first energy gel to help his daughter, an ultra-marathoner, reach her peak performance, the only choice at the time was an energy bar that resembled…

"Since 2001, the world’s fastest riders have been winning world championships equipped with e*thirteen’s dependable, lightweight chainguides. Through the application of uncompromising engineering discipline, e*thirteen is not only the market…

Unless you've lived a sheltered cycling life eschewing magazines, online media and riding with others, you'll have heard of the French brand, Mavic. A former component manufacturer, their specialty these…

"For more than 150 years, bicycles have brought beauty, motion, and function to riders around the world. From their earliest conception, bicycles inspired movement. Magic Cycle Werks believes that today…

"When Joe Breeze hand-built the first modern mountain bike in 1977 Breezer became the world’s first mountain bike brand. As a life-long cyclist who has raced on the road and…

"Fulcrum Wheels s.r.l. designs wheels and components for racing bikes and distributes them in over 30 countries worldwide. The company headquarters are in Vicenza." "Fulcrum Wheels s.r.l. was established in…

"Giant, the world leader in cycling technology, is introducing an expanded collection of off-road footwear with high-performance lasts and other key advancements targeting pedaling efficiency, fit and comfort both on…

"In 1991, Spinergy launched into the market manufacturing the Rev X bicycle wheel, now a retired classic. Over the years, we have continued to develop high-performance bike wheels for both…

"Redshift Sports was founded in 2013 by Stephen, Erik, and Scott with the goal of making components that help cyclists and triathletes ride further, faster, and more comfortably on the…