Press Release: ENVE Introduces New G Series Wheelsets, Raises the Bar for Gravel Riding

enve g series gravel wheels

“ENVE is pleased to announce the G Series, a product line focused on the needs of modern gravel racers and riders. The G Series debuts at the Dirty Kanza with two purpose built gravel wheelsets named the G23 (700c) and G27 (650b). The G Series wheels meet specific design objectives that represent ENVE’s take on apurpose built gravel wheel. These objectives include lightweight for efficiency and speed, optimized rim widths for specific tire volumes, tubeless construction, anti-flat technology, structural durability, and unprecedented ride quality.”

enve g series gravel wheels

“Gravel is growing around the world and bicycle frame manufacturers are responding with new products that cater to the needs of gravel riders and racers. However, most high-end carbon and alloy wheel manufacturers are simply repurposing wheel models that were originally designed for road and mountain bike applications. While this is a solution, ENVE found that this practice leaves performance on the table and fails to deliver an improved ride experience. ENVE, as builders of the world’s best road and mountain bike rims, realized that the perfect gravel wheel did not exist in the ENVE wheel line or the aftermarket, and responded accordingly through the development and introduction of the G Series.”

enve g series gravel wheels

“According to ENVE, the G Series full-carbon tubeless clinchers are the lightest weight clincher rims the brand has ever brought to production. At 330 grams and 320 grams respectively, the G23 and G27 rims can be assembled into wheelsets that weigh less than 1300 grams.”

enve g series gravel wheels

“ENVE’s VP of Product and Consumer Experience Jake Pantone commented, “Given that gravel bikes are generally unsuspended or at best, lightly suspended, we aimed to develop a rim with more vertical compliance and energy absorption to deliver more comfort, confidence, impact toughness, and ultimately speed to the gravel ride experience.”The G Series features a “bell” shaped rim profile that aids in weight saving and lets the rim respond dynamically to energy inputs from ground’s surface allowing for a more smooth and efficient ride.”

enve g series gravel wheels

“In terms of strength and durability, ENVE have been manufacturing the world’s most durable mountain bike rims for over a decade and claim that the new G Series wheels are tested to a mountain wheel standard that is tailored to the demands of gravel. ENVE was clear to point out that while the G Series qualify at a level lower than the M Series wheels, the G Series test above many other brand’s mountain bike wheels. As with all ENVE products, the G Series is backed by ENVE’s 5-Year Warranty which covers impact damage.”

enve g series gravel wheels

“Each G Series wheel model features ENVE’s Wide Hookless Bead technology that was introduced in late 2017 when ENVE introduced their latest M Series. As the naming suggests, the Wide Hookless Beads are unconventionally wide at 4.5mm. According to ENVE, the purpose of this technology is to reduce the likelihood of pinch-flatting your tubeless tire or cracking the rim. The technology accomplishes this task by working in parallel with the rim’s shape and carbon laminate to absorb and dissipate impact energy thus protecting the tire from pinch-flatting and the rim from cracking.”

enve g series gravel wheels

“The inspiration for the Wide Hookless Bead technology comes from sitting on the side of the road or trail fixing flat tires. We understand intimately that nothing puts the damper on a fun ride like a flat tire. In gravel, the problem is exacerbated given that tire volumes and tire pressures are lower than you have in mountain biking, but with gravel, the bikes have little to no suspension. The Wide Hookless Bead technology can eliminate pinch-flats and allows riders to run their perfect tire pressure,” stated ENVE Design Engineer Clint Child.

enve g series gravel wheels

“The G Series G23 is a 700c rim that features an internal rim width of 23mm and is optimized for tires between 35 and 45mm. Rider’s looking for maximum versatility, speed and efficiency will gravitate towards the G23 paired with a 40mm tire.”

“The G Series G27 is a 650b rim that features an internal rim width of 27mm and is optimized for tires between 2.0 and 2.25 inches. Riders who frequent rough and loose terrain, primarily ride dirt, and prioritize traction and stable control over flat-out speed will gravitate towards the G27.”

“The G Series is available now and shipping to North America customers. Global shipments and availability will commence in early July.”

ENVE Composites

5 comments on “Press Release: ENVE Introduces New G Series Wheelsets, Raises the Bar for Gravel Riding

    1. Reminds me of my road racing days, last century….. Due to unforeseen circumstances there were times I couldn’t afford top level equipment but made do with a level or two down…..was so enjoyable keeping up to and beating the “pretty boys” and their “bling” ??

  1. this whole hookless bead technology requires me to go back to my long lost physics days and reconcile this whole thing in my mind. In a word, my mind is blown with this

    and, KUDOs to ENVE for bringing this concept and tech out
    its really time disc hoops are in that range of 1300gm for the set

    I’m probably the last hold out cause I can build a very strong, light set up at 1400gm any day and run mini V

    but….

    not any longer
    i’ll be working a few more hours to pay out perhaps

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